Data Management Gather and manage data from all of your touchpoints and use it in our Analytics Suite or retrieve it for use in other services. Authorization Methods to authorize and obtain JWT token required by our API endpoints Events Record Profile actions and retrieve them for use within your applications AI Events Event logging for the AI engine Activities Manage activity descriptions and icons, get Profile activities from all your touchpoints Schema Builder Flexible, re-usable data templates Catalogs Store items in catalogs Asset tags Use tags with resources such as promotions Profile tags Tags that can be attributed to Profiles Profile management Manage Profile details Analytics: Expressions Create your own indicators based on mathematical formulas or calculations for profiles and events and use them as derived attributes Analytics: Aggregates Analyze event occurrences in a Profile context